Marketing Automation Associate

Desired technical skills   ·         Functional knowledge of digital marketing ecosystem Familiarity wi...

Desired technical skills

·         Functional knowledge of digital marketing ecosystem Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, etc. ·         Marketo Certification desired and at least 1.5+ years of experience using Marketo ·         Experience in working with Emails, Landing pages creation and updates. Also acquainted with webinar and event workflows ·         Manage marketing automation full implementation, create and run Lead Nurture programs ·         Familiarity with CRM tools, such as SAP or Interaction; knowledge on other related CRM tools can also be considered

Desired Behavioural Skills

Exceptional communication skills - both written and oral Demonstrate strong organizational skills and structured thinking abilities Maintain/update all project related trackers e.g. Project plan, Risk tracker, budget tracker etc. Demonstrate strong interpersonal and analytical skills Demonstrate an eye for detail Be flexible and willing to adjust responsibilities to align with developing business needs

 

Roles and responsibilities

Key Relationships	·         EY leadership across functions, service lines and geographies
	EY Internal project teams around the world

Accountabilities	·         Contributes as an effective team member and takes accountability for deliverables
	·         Systematizes consulting best practice knowledge and techniques when undertaking work
	Performs rapid assessment of current landscape for clients and can provide insights around hypotheses and solutions
	As a team member, assists in providing smooth delivery of internal project/program outcomes
	Acts as a coach to client staff to support embedding capability
	Develops and manages knowledge for use across internal projects and the EY communities.

Skill Set Requirement Matrix

Technical Competency	Requirement	N/A	Fundamental Awareness	Novice	Intermediate	Advanced	Expert
Microsoft PowerPoint	Essential				ü
Microsoft Word	Essential			ü
Microsoft excel	Essential				ü
Microsoft Project	Essential		ü

 

Operational Competency

Requirement

Fundamental Awareness

Novice

Intermediate

Advanced

Expert

Program/Project Management

Essential

ü

Communication skills (Comprehend, Verbal & Written)

Essential

ü

Initiate/Plan/Execute/Monitor & Control/Report/Close

Essential

ü

Project planning

Essential

ü

resources/Risk/ Schedule/Scope

Essential

ü

Change Management

Essential

ü

Business engagement: Change Governance, Strategy & Plan/Vision & case for Change/Culture alignment/Sponsors/Stakeholder Management & Communications.

Essential

ü

Business Readiness: Plan readiness/Conduct readiness assessment/ Change impact analysis/Training /Aligning organisation & roles

Desirable

ü

Business Adoption: Agree metrics/post implementation support/tracking & monitoring/lessons learned/transfer knowledge

Desirable

ü